The award-winning actress, humanitarian, and global changemaker has just been named the first-ever South African ambassador for Creme of Nature, a heritage haircare brand celebrated for its dedication to textured hair and African beauty. With the launch of the brand’s powerful new campaign, Rooted in Radiance, Nomzamo steps into a role that’s as personal as it is cultural — one that honours her roots while championing the stories and textures of African women across the continent.
From red carpets to refugee camps, Nomzamo continues to use her voice and platform to uplift, inspire, and represent. And now, through this exciting partnership, she’s shining a spotlight on the richness of natural hair and the pride that comes with embracing it.
Here are 10 things you should know about this iconic collaboration between Nomzamo Mbatha and Creme of Nature.
1. Nomzamo Makes History
Nomzamo Mbatha has officially become the first-ever South African ambassador for Creme of Nature — a monumental partnership between a global beauty icon and a beloved ethnic haircare brand that has been around for over 65 years.
2. A Brand Rooted in African Beauty
Creme of Nature is known for its deep commitment to textured hair — from curls to coils to kinks — and its mission to honour the heritage and beauty of African hair. The ambassadorship aligns perfectly with Nomzamo’s advocacy for authenticity and empowerment.
3. The Campaign is Called “Rooted in Radiance”
More than just a slogan, Rooted in Radiance is a celebration of culture, self-expression, and the power in our roots. It’s a movement encouraging women to embrace their hair as a symbol of identity and pride.
4. The Brand is Now Available in South Africa
Creme of Nature has officially launched in South Africa! You can now find it at Clicks, Dis-Chem, Takealot, and Amazon, with Checkers joining the lineup in July 2025.
5. Nomzamo Embodies the Campaign’s Message
According to Zandi Zinganto, Creme of Nature’s Brand Manager in SA, Nomzamo was the obvious choice: “She’s powerful, graceful, and unapologetically African.” Her image resonates deeply with the brand’s vision of celebrating textured hair and the women who wear it.
6. It’s About More Than Beauty
This isn’t just another hair campaign. For Nomzamo, the partnership represents a broader message: the celebration of African identity, strength, and culture through the lens of beauty and heritage.
7. Nomzamo’s Global Reach Brings Impact
From starring in Coming 2 America to her lead role in Shaka Ilembe, Nomzamo’s star continues to rise. As a UN Goodwill Ambassador, Earthshot Prize Ambassador, and Global Citizen advocate, she uses her voice to inspire change far beyond the screen.
8. Empowerment Through Haircare
Creme of Nature’s product lines — like the award-winning Argan Oil and Pure Honey collections — are designed specifically for the care of textured hair. Nomzamo’s involvement signals that these aren’t just products; they’re tools for empowerment.
9. A Personal Milestone with Cultural Meaning
“I am incredibly honoured,” Nomzamo said about the role. “This isn’t just about me — it’s about honouring African culture, celebrating our hair, and inspiring women to embrace their authentic selves.”
10. It’s a Bold Step Toward Redefining Beauty Standards
With this ambassadorship, Creme of Nature and Nomzamo Mbatha are redefining what mainstream beauty looks like — making space for African stories, textures, and confidence to shine through, unapologetically.
