After making waves at Coachella, South African music sensation Tyla is back with something fresh—literally. The 22-year-old chart-topper has partnered with popular U.S. health brand Erewhon to release a new drink called the Bliss smoothie, and it’s already got fans buzzing both for its delicious taste and powerful purpose.
The Bliss smoothie is a limited-edition drink packed with tropical flavours like coconut, mango, pineapple, dragon fruit, and a splash of hibiscus tea. But what’s really got people talking is the cause it supports. Tyla’s partnership with Erewhon is about more than just refreshment—it’s about giving back.
Proceeds from the smoothie will go to 18twenty8, a South African non-profit that helps empower young women aged 18 to 28. The organisation focuses on supporting their education and personal growth, encouraging them to see higher education as a tool for building better lives. Run by women who understand the challenges young girls face, 18twenty8 works to create a brighter future for the next generation of female leaders in South Africa.
Sharing her excitement about the collaboration, Tyla said,
“The Bliss smoothie supports ‘18twenty8’, an organisation in South Africa for the girls. So, yeah, get your Bliss smoothie.”
The smoothie itself is as vibrant as Tyla’s music career. It’s made with carefully selected ingredients that not only taste good but are also packed with nutrients. The mix includes MALK Organic Coconut Milk, Vita Coco’s Organic Coconut Water, organic hibiscus tea, mango, pineapple, vanilla collagen, and dragonfruit coconut cream. Together, they create a drink that’s light, refreshing, and great for anyone looking for a healthy treat.
Fans on TikTok are already loving Bliss, with many posting videos of themselves trying it for the first time. The reactions have been full of praise—not just for the flavour, but also for Tyla’s thoughtful decision to use her platform to uplift young women.
