Natasha Joubert Launches Her Own Limited-Edition Glade Scent

Entrepreneur, model, and Miss South Africa 2023 Natasha Joubert has just revealed an exciting new project that has her fans and followers celebrating her latest achievement. The beauty queen announced her special partnership with Glade South Africa, one of the country’s most loved home fragrance brands.

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A post shared by Natasha Vermaak (@natasha_joubert)

Taking to Instagram, Natasha shared her joy about the collaboration, saying, “The pride I’m experiencing revealing this to you is unexplainable! I think a lot of us did grow up with @glade_sa in our households, and never did I think I would get to put my own fingerprint on one!”

The partnership has resulted in a brand-new limited-edition Glade scent called Zambezi Sunset, which Natasha described as a fragrance filled with meaning and nostalgia. She explained, “Scent is such a strong reminder of core memories, I wanted to select something that is soft and calm. I introduce to you Zambezi Sunset. She is limited edition, reflects some of the most beautiful memories of my life and has notes of Coconut, Violet, Freesia, Jasmine, Sandalwood, Cedarwood, Patchouli, Amber, Ciste, Labdanum, Vanilla, and Tonka Bean.”

Natasha shared that she wanted this fragrance to be more than just a scent—it’s a sensory experience that brings warmth and emotion into every home. “I want every household to feel the warmth, depth, and the golden glow of their memories! I hope you love her and fall in love with her!” she said with excitement.

In an accompanying video, Natasha gave fans a deeper look into how much work went into this project. “Nine months in the making and I can finally share it with you guys,” she said proudly. “I’ve gotten to formulate and design my own scented mist air freshener with one of South Africa’s most loved brands, Glade. The inspiration was truly taking some of the most joyous and beautiful moments of my life and asking myself—what would that smell like? What’s best is that you guys get to share it with me.”

This collaboration marks a major milestone in Natasha’s journey beyond the pageant world, showing her growth as a creative entrepreneur who continues to inspire South Africans through her authenticity and elegance. With Zambezi Sunset, she invites everyone to relive their most cherished memories—one beautiful scent at a time.