Musician, model, and entrepreneur Londiwe Zulu, famously known as Londie London, is marking a significant achievement in her business journey. The former Real Housewives of Durban star recently took to Instagram to announce that her brand, Londie London Braid, has reached a remarkable milestone—officially landing on the shelves of ClicksSA stores across the country.
Launched just last year, Londie London Braid is already making waves in the beauty industry. The brand’s rapid growth is a testament to Londie London’s dedication to creating a product that resonates with her identity and vision. Speaking to TrueLove, Londie London shared the deep cultural significance behind her venture, saying, “Growing up, braiding has always been a part of our culture. We are in a Black woman era where we have to love and embrace ourselves. Nothing is as alluring as that, hence embracing this new venture was a no-cream puff. Three years down the line when AFROTEX contacted me about the collaboration, I was excited, but it was important that we create a product that suits my brand. And as a personal lover of long braids, my fibre had to be the longest.”
Her Instagram announcement was filled with excitement as she encouraged her followers to celebrate this success with her. “GREAT NEWS!!! The Londie London Braid is now available @clicks_sa. Purchase TODAY til the 31st of October, post and tag @londielondonbraid_sa @afrotexsa and get a R100 voucher off your next purchase. Follow the steps on the flyer,” she wrote.
Londie London’s journey from reality TV star to a flourishing entrepreneur is nothing short of inspiring. With her business expanding into one of South Africa’s leading retail chains, she’s proving that embracing your roots—quite literally—can lead to beautiful success.
