Lerato Nxumalo Builds Her Own Luxury Beauty Salon

Actress and content creator Lerato Nxumalo is taking another exciting step in her entrepreneurial journey as she prepares to open her very own physical beauty salon.

The 27-year-old star recently gave her followers a glimpse into the construction and renovations of her new business venture, By Lovely Suites. The luxury beauty destination will be based in Midrand and is set to offer clients a space where beauty, comfort and relaxation come together under one roof.

Sharing her excitement about the new venture, Lerato took to Instagram to reveal that the salon is her first-ever physical shop. She also shared that the space has been carefully designed to create a calm environment where clients can enjoy some much-needed time for themselves.

“God be the glory. My first ever physical shop. Welcome to @bylovelysuites in Midrand your one stop luxury beauty destination.

A space I designed for calm, relaxation and a little me time. From luxury wigs and flawless installations to braids (yes, even while you sleep) private suites, a work friendly environment, nails, lashes and everything in between… all while we keep your favourite drink topped up.

And next on my physical location is @shopblahoody, my very first baby continuing to grow stronger every single day. To every customer who has supported me from day one and to everyone who keeps coming back, thank you. None of this would be possible without you.

This year I made a promise to myself: to work relentlessly toward becoming the woman I’ve always dreamed of being. It’s not always easy, but moments like these remind me why I started.

To my husband thank you for believing in every crazy dream I have. I love you dearly.

Construction is underway and I genuinely cannot wait to welcome you all. Here’s to the first of many.”

By Lovely Suites marks another major milestone for Lerato, who continues to expand her business portfolio while growing her presence beyond the entertainment industry.

The actress launched blaHoody in 2025, introducing her own fresh and cozy clothing line focused on oversized, warm hoodies made from soft, plush fabric. The idea behind blaHoody is simple but clever — a mix between a “blanket” and a “hoodie,” created to keep people stylish while also making sure they stay warm and comfortable.

Now, Lerato is venturing into another business with the opening of By Lovely Suites. From luxury wigs and flawless installations to braids, nails and lashes, her new beauty destination appears set to become a place where clients can enjoy a full beauty experience in a relaxing and work-friendly environment.

With construction currently underway, Lerato is clearly looking forward to welcoming customers through the doors of her first physical shop. For the entrepreneur, By Lovely Suites represents more than just a new business. It is another step towards the woman she has always dreamed of becoming.

As she continues to build her businesses and turn her ideas into reality, Lerato’s latest venture is a reminder of her determination to grow and create new opportunities for herself. With blaHoody continuing to grow and By Lovely Suites now taking shape, the actress and content creator is showing that her entrepreneurial journey is only getting started.