On the evening of June 4, 2024, the glamorous launch of Kylie Cosmetics in Sandton, Johannesburg, was a night to remember. The elegant and chic event, accented with touches of pink, marked the arrival of the renowned beauty brand to South African shores. This celebration was not just about beauty products but also about the vibrant community of beauty enthusiasts and influencers who graced the event with their presence.
The star-studded guest list included prominent figures such as beauty influencers Mbali Mkhize, Khanyisile Odigeng, Kim Slaffa, Jessica van Heerden, and television presenter Leddie Radebe. These beauty influencers mingled with guests, adding an extra layer of excitement to the evening.
The event was hosted by the charismatic actress Nomalanga Shozi, who brought her signature flair and energy to the stage. She welcomed attendees and kept the atmosphere lively with engaging activities and heartfelt words. Shozi later expressed her gratitude on Instagram, saying, “Hosting prestigious events with panache is an art form that I pride myself in. It’s more than just hosting, for me. It’s The Nomalanga Shozi Experience, honey! Such a thrill welcoming the international beauty brand Kylie Cosmetics to our shores last night. Thank you to the team involved for having me and a huge congratulations on a job well done!”
Adding to the evening’s allure, DJ sensation DBN Gogo electrified the crowd with her timeless amapiano mixes, getting everyone on their feet and dancing the night away.
South Africa holds the distinction of being the first country on the African continent to officially stock Kylie Cosmetics products, including the extensive range of 40 foundation shades, through the ARC Store. This launch marks a significant milestone for the brand, expanding its global footprint and making its products accessible to a broader audience.
The arrival of Kylie Cosmetics in South Africa, however, raised questions about the delay since the brand’s inception in 2015. According to TRUE LOVE Magazine, Chantal Morris the senior marketing manager for Coty, the wait was strategic. She explained, “We waited for a full foundation range before bringing it to South Africa. Otherwise, it would’ve been a global brand that didn’t really have benefits to the South African market.”
Overall, the launch event was a dazzling success, celebrating not just the beauty products but also the vibrant community and culture of South Africa.
See the launch of Kylie Cosmetics in South Africa with an oh so pretty in pink theme. #KylieCosmetics@kyliecosmetics pic.twitter.com/cnL577M04B
— TRUELOVE Magazine (@TrueLoveMag) June 4, 2024Esteemed guests like Pamela Mtanga (@pamela_mtanga) enjoy an evening filled with shade matches of #KylieCosmetic’s 40 foundation shades, photo booths, giant Jenga and more. pic.twitter.com/m9KRcs9FNd
— TRUELOVE Magazine (@TrueLoveMag) June 4, 2024Artist and DJ DBN Gogo (@DBNGOGO) hypes guests up with her signature mixes. #KylieCosmetics pic.twitter.com/2c6TXziD34
— TRUELOVE Magazine (@TrueLoveMag) June 4, 2024
