Ama Qamata Becomes L’Oréal Paris Sub-Saharan Africa Ambassador

Actress Ama Qamata has been named the new Sub-Saharan Africa Ambassador for L’Oréal Paris. Sharing the exciting news on her Instagram, she wrote, “Beyond excited to join the @lorealparis family as the new Sub-Saharan Africa Ambassador. This moment affirms for me that when you believe in yourself and stay true to who you are, magic happens. Here’s to celebrating beauty, confidence and self-worth because we’re all worth it.”

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A post shared by Ama Qamata (@amaqamata)

Ama was officially unveiled as the brand’s new spokesperson at an exclusive launch event held in Johannesburg, South Africa, on 23 September 2025. During the event, she shared emotional moments, including a heartfelt hug with her mother, highlighting the personal significance of this achievement.

Speaking about her vision for the partnership, Ama said, “I really want this partnership to be intentional. I want it not only to be about me but also to celebrate other women. That was very important to me when speaking to a group. Let’s get other women involved, even at the event—fans, people who celebrate the values of the brand, who understand what it is to walk in your confidence. It’s not always pretty. Confidence and building resilience come with hardships. That’s particularly what’s happening in my life. To be standing here right now is a testament not only to God’s glory but also to His grace and mercy, and how He has looked after me.”

L’Oréal Paris expressed their excitement about Ama joining the brand, saying, “Ama Qamata will be joining us on an exciting journey to redefine beauty standards and inspire millions. We can’t wait for you to see all the incredible things we’ll achieve together. Get ready for a new chapter of beauty, authenticity, and unparalleled glamour. Welcome to L’Oréal Paris.”

In one of the campaign videos shared on L’Oréal Paris’ YouTube channel, Ama reflected on her upbringing and lessons from her mother. “Humanity, gratitude, and respect will get you far in life. Those three words weren’t just values—they were part of my upbringing. Now every room I walk in, every challenge I face, heels high, head even higher, I carry those words with me,” she said.

At just 27, Ama Qamata has already built an impressive career, and her new role with L’Oréal Paris promises to inspire countless fans across Sub-Saharan Africa and beyond.