Liesl Laurie Celebrates Three Years of Making Her Mark with L’Oréal Paris

South African former Miss South Africa and model Liesl Laurie-Mthombeni is celebrating a partnership that has become a meaningful part of her journey in beauty and fashion.

Laurie-Mthombeni reflected on her three-year collaboration with international beauty brand L’Oréal Paris, a brand she says she has admired since childhood.

Taking to social media, she shared a glimpse into the memorable experiences the partnership has brought, from beauty campaigns and red carpets to international fashion events in Paris.

“From watching L’Oréal TV commercials as a little girl to traveling to Paris with L’Oréal Paris not once but twice – a true full-circle journey.

Beyond the unforgettable beauty moments, the red carpets, bold lashes, and makeup that truly stays put, the most meaningful lesson has been learning to embrace that I am #Worthlt in every way possible.

This Women’s Month, I’m reflecting with so much gratitude on a partnership that has shaped a special part of my story – a collaboration with a brand that continuously puts women at the heart of everything they do. 2023 – 2026. 3 years of #Worthlt.”

Her journey with L’Oréal Paris has taken her beyond the traditional beauty campaign, placing her on some of the biggest fashion stages. In 2024, she represented the brand internationally at major events, including walking the runway for the L’Oréal Paris “Walk Your Worth” showcase at SA Fashion Week.

She also travelled to France for the global Le Défilé L’Oréal Paris show during Paris Fashion Week, adding another standout chapter to her relationship with the brand.

In October 2025, Laurie-Mthombeni returned to Paris Fashion Week after being invited to the L’Oréal Paris Fashion Show, further cementing what has become a remarkable international journey.

From a young girl watching L’Oréal TV commercials to walking international runways and travelling to Paris with the beauty giant, her story has come full circle — with three years of #WorthIt marking a partnership built around beauty, confidence and celebrating women.