Actress Luyanda Zuma Named New Co-Brand Ambassador for Always

Actress and Miss South Africa 2025 Top 10 finalist Luyanda Zuma has shared exciting news with her fans — she is officially the new co-brand ambassador for Always, one of the world’s most trusted and loved sanitary pad brands.

Known for their cotton-soft and reliable products, Always recently introduced their latest innovation, the Always Maxi Slim pads, designed to give women even more comfort and confidence during their periods. Luyanda proudly announced the partnership on her Instagram page, expressing deep gratitude and passion for representing a brand that has played a meaningful role in her own womanhood journey.

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A post shared by Luyanda Zuma (@melanin_lelo)

In a heartfelt and empowering post, Luyanda wrote:

“NEW CO-BRAND AMBASSADOR!!! I am all for women, for their strength, their courage, and their ability to rise, even when the world tells them to sit down.

I still remember the day I got my first period — a moment that could have felt uncertain, but instead became one of comfort and confidence, because Always was there. From that day on, Always has been more than just a brand; it has been a companion, a friend, and a symbol of what it means to embrace womanhood with pride.

Today, as an Always Co-Brand Ambassador, I stand for every young girl stepping into her power, and every woman reclaiming her voice. Because the strength of a woman is not defined by how softly she speaks, but by how powerfully she stands.”

Luyanda’s announcement was met with an outpouring of excitement and support from fans and fellow women across South Africa who congratulated her on this new chapter. Many applauded her for using her growing platform to inspire empowerment, confidence, and pride in womanhood.

She joins actress and singer Zazi Kunene, who is also a face and brand ambassador for Always. Zazi shared her own emotional reflection about the partnership, saying:

“This ambassadorship is bigger than me, it’s for every young girl out there, and for every woman who’s ever lost faith in her dreams. I’m here to say: dream bigger, don’t lose your faith. Trust the process, even when it gets hard. God has not forgotten about you, don’t ever doubt that. So today went a little like this… Can’t wait to show you more.”

Together , Luyanda Zuma and Zazi Kunene are doing more than simply leading a campaign — through their partnership with Always, the two inspiring women are empowering girls and women everywhere to believe in themselves and to embrace their confidence without fear.