The 2024 Coke Studio lineup, already bursting with global talent, is set to dazzle even more with the addition of two extraordinary artists: R&B legend Usher and South Africa’s rising star, Tyla. According to Billboard, these two dynamic performers will join an already impressive roster that includes South Korean DJ/producer Peggy Gou, K-pop sensation NewJeans, and Colombian powerhouse Karol G.
As part of this global music platform, Usher and Tyla are poised to contribute new music and live performances, both of which are eagerly awaited by fans worldwide. While specific details are still under wraps, the anticipation is building, especially with the announcement of their upcoming live shows.
Usher is set to bring his electrifying stage presence to an October show in Atlanta, the home base of The Coca-Cola Company. This performance will be a part of his ongoing Past Present Future tour and will mark the live debut of his song created exclusively for Coke Studio. Reflecting on this opportunity, Usher shared his excitement: “Being part of this year’s Coke Studio lineup is both an honor and an opportunity to engage with my fans through the power of music. Partnering with Coca-Cola to bring these experiences to life is exciting, and I can’t wait for fans to join us in the magic we’re crafting together.”
On the other side of the globe, Tyla will perform in her hometown of Johannesburg, South Africa, where she will also debut her Coke Studio track live. For Tyla, this performance is more than just a homecoming—it’s a celebration of her journey and connection with her fans. “I’m excited to perform in my hometown of Johannesburg as part of the Coke Studio platform,” she said. “It’s a privilege to bring these vibrant moments to life and share the joy and energy with music lovers across the world.”
Coke Studio is Coca-Cola’s biggest global music initiative of 2024, with songs from each artist involved being featured in the brand’s marketing campaigns across more than 150 countries—reaching approximately 75% of the world. The program aims to provide fans with unparalleled access to exclusive content and experiences, a mission that is clearly reflected in its 2024 lineup.
Josh Burke, Coca-Cola’s global head of music and culture marketing, emphasized the significance of this year’s Coke Studio: “We’re thrilled to welcome two of our favorite artists, Usher and Tyla, to our incredible 2024 lineup. This year Coke Studio offers unparalleled access to exclusive content and experiences that can’t be found anywhere else. We’ve partnered with both Usher and Tyla to create something special for their fans, and we’re sure that they will love what we have in store for the rest of 2024.”
With such a star-studded lineup, Coke Studio 2024 is shaping up to be an unforgettable musical journey, one that fans across the globe won’t want to miss.
