South African pop star Tyla is making waves once again, this time in a new Coca-Cola commercial that features her latest hit, “Bliss.” The ad has fans talking — not only because of the stunning visuals but also because it stars the 23-year-old hitmaker herself.
The advert tells the story of Maria, a young woman who seems overwhelmed by a big life change. The commercial begins with her sitting in a room full of moving boxes, holding a framed photo and looking lost in thought. But then, everything changes when a friend hands her a bottle of Coca-Cola. The moment she takes a sip, the boxes vanish, and she is suddenly filled with joy.
That’s when Tyla’s catchy single “Bliss” starts playing, and the energy of the ad completely shifts. We see Maria and her friend riding down an open highway in a convertible, singing along to the song and soaking in the sunshine.
Just when it couldn’t get any better, Tyla appears in the commercial herself. She cruises past them in a bold red convertible, turning heads with her chic new pixie haircut and a fierce red manicure. One nail even features a gold tiger charm — a playful nod to her fans, who call themselves “Tygers.”
As Tyla drives by, the girls in the other car are left starstruck, screaming with excitement as they recognize the star in real life. It’s a fun and happy moment that shows how music and Coca-Cola can make everyday moments feel special and unforgettable.
“Bliss” was released on May 9, 2025, under FAX and Epic Records. It marks Tyla’s first solo release since her debut studio album, Tyla, dropped earlier this year. The singer teased the single on Instagram with a stunning promo shot of her curled up in the sand, glowing under crystals — a visual that perfectly matches the song’s dreamy and powerful vibe.