H&M has unveiled its Spring/Summer 2025 collection, a celebration of femininity that blends different moods, styles, and identities. The campaign features a diverse group of inspiring female icons, including South African sensation Tyla, FKA twigs, and Caroline Polachek, among others. Adding a personal touch, Tyla is joined by her sister Sydney in the campaign, making it a family affair.
The collection, set to launch in two parts, explores the multi-faceted nature of modern femininity. The first drop, available from 20 March 2025 in stores and online, embraces an ethereal bohemian aesthetic. It takes inspiration from festival fashion, city chic, and timeless glam rock influences, combining elements from the 70s, 90s, and today.
Eliana Masgalos, H&M’s Design Director, shared the inspiration behind the collection.
“This season, we were inspired by different stages and moments of women’s lives and the richness of femininity. We wanted to offer exceptional pieces that bring energy and light. A sense of escape felt very relevant: we wanted to play with a beautiful bohemia, rock icons, and festival freedom.”
The collection features a mix of textures and silhouettes, offering a dreamy yet confident aesthetic. Flowing sheer blouses, intricate lace-up tunics, and crochet-detailed dresses bring a sense of nostalgia, while structured leather jackets and studded blazers add an edgy contrast. Mini-skirts with braiding, laser-cut pleated ruffle skirts, and ornate-edged blouses create a balance between softness and strength.
Accessories complete the look with a boho-chic spirit. Slouchy shoulder bags with lace-up seams, snake-print slippers, and waist-belts add effortless style. Festival-ready biker boots, tassel earrings, antique-style necklaces, and statement rings bring a rock ‘n’ roll edge. Pilot-style sunglasses tie everything together, making each outfit feel both nostalgic and modern.
By combining bold design with musical influences, H&M’s S/S 2025 collection continues its tradition of blending fashion and culture. With Tyla and her sister Sydney bringing their signature style to the campaign, this collection is set to make waves when it drops in March.
Tyla and her sister Sydney for H&M’S Festival-Ready S/S 2025 Collection, out March 20th. pic.twitter.com/RnUOvMoJ94
— Tygers Access (@TygersAccess) March 12, 2025Tyla for H&M’S Festival-Ready S/S 2025 Collection, out March 20th. pic.twitter.com/zxBIKFZoqE
— Tygers Access (@TygersAccess) March 12, 2025
