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OkMzansi > Blog > Celeb News > Twitter Divided On Whether Bonang Still Has Influence Compared To New Influencers
Celeb News

Twitter Divided On Whether Bonang Still Has Influence Compared To New Influencers

Mwamba Frank Kabeya
Last updated: 2023/02/28 at 4:29 PM
Mwamba Frank Kabeya
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Twitter Divided On Whether Bonang Still Has Influence Compared To New Influencers. The comparisons between Bonang Matheba and many upcoming influencers and some current “IT” girls has always been a cause for debate and discussion on social media.

Twitter had been abuzz recently with a fiery debate of who exactly is the best influencer to come out of South Africa with the emergence of social media and how it has made some influencers big. Responding to a viral question about who is the current biggest influencer currently in South Africa, many tweeps were conflicted among Bonang Matheba, Kay Yarms and Mihlali Ndamase.

Tweeps claimed that Mihlali and Yarms were without any doubt the influencers as they are the ones that had a reputation of selling consumable products in big numbers to their target market and brands were always willing to work with them because of their appeal. Some also felt that the new girls in the ‘influencer’ industry possessed the potential to surpass Bonang.

The raging debate went on as Queen B’s fans stood up for her and hitting back at claims that she was not influential with consumable products, her adherents defended her by saying that her alcohol beverage ‘House Of BNG’ was indeed an influential brand because when the beverage was launched people flocked to stores to purchase it.

Some went further to add that her influence was immeasurable because she actually just comes up with her own business ideas and then collaborates with other brands. Unlike the aforementioned who collaborate with big, rich brands without contributing any sort of idea behind the implementation of the product’s design/production.

Babies I know we all love Kay yarms but it’s definitely Mihlali https://t.co/12zXqIAsdH

— ice (@Ayagold_) February 24, 2023

Bonang Matheba is influential but has never sold out products. Influence is not only about having people buy products

— Ntokozo (@Ms_Hadebe) February 24, 2023

But you are also comparing apples with Oranges. You can't pit Bonang (who's job is a media mogul), with Kay yarms who's job is it to make people buy stuff. Like, it's not Bonang's job to sell out di Dawn 😕

It's her job to sell us the experience of her influence.

— Rea Brock Akil Ж 👑 (@ReaKingK) February 25, 2023

Literally buying BNG because of Bonang even the Nivea Luminous. That woman takes branding seriously. There are celebs with champagne but I am sure most ppl don’t even know the names. https://t.co/hGeEr5PAWq

— Tshepi (@TsitsiNotha) February 26, 2023

Listen here mama I just recently bought that Nivea luminous 630 just because Bonang recommended it. Bonang does have influence and that product definitely did the Lord's work on my skin❤️. Also the product is out of stock very often and it's because of B*😘 https://t.co/1ZOSGJkqAW

— Lehlohonolo (@Miss_Suping) February 25, 2023

Bonang? Bad example babe. My late sis had almost every item from her LEGIT collection and letter passed them down to me 😂😂. Then Revlon, Distraction… BNG sold out the day it was launched and continues to fly off the shelves 4 years later. https://t.co/MWCKdpI7gx

— Aggie A! (@AgnesAngua) February 25, 2023

Mwamba Frank Kabeya February 28, 2023 February 28, 2023
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By Mwamba Frank Kabeya
A conscientious individual, always willing to be learn and to be put to the test.
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