Theo Baloyi’s remarkable journey from selling sneakers out of his car trunk on the streets of Alexandra to establishing an internationally acclaimed sneaker brand has reached a new pinnacle with the grand opening of the Bathu Group Headquarters. The office space not only signifies a physical expansion for Baloyi’s empire but also serves as a testament to the power of starting from humble beginnings and staying true to one’s roots.
Baloyi’s story, often referred to as the 10/43 narrative, embodies the ethos of resilience, community, and unwavering determination. From the outset, he believed in the principle of starting where you are, with what you have, and his journey is a testament to the validity of this approach.
The launch of the 10/43 shoe, symbolising his hometown of Alexandra, marks a full circle moment for Baloyi. In his conversation with Relebogile, he reflects on the incredible evolution from a single brand to a group company that promises to be a home for many other brands.
During the walkabout led by Bathu Group MD Cedrick Diphoko, attendees got a glimpse into the ethos and values that define Bathu. Baloyi emphasises that respect, accountability, integrity, diversity, and inclusion are at the core of Bathu’s mission, reflecting his commitment to uplifting his community and celebrating diversity.
The significance of the 2023 ‘Khalanga It’s Who You Are’ shoe cannot be overstated, as it pays homage to Baloyi’s clan name and serves as a tribute to his people. Inspired by the African proverb ‘Motho Ke Motho Ka Batho’ (I Am Because You Are), this shoe represents Baloyi’s gratitude to South Africa for believing in his dream and supporting his journey.
As the Bathu Group Headquarters stands as a beacon of Baloyi’s success and vision, it also serves as an inspiration for aspiring entrepreneurs everywhere. Baloyi’s story is not just about building a successful business; it’s about staying authentic, embracing one’s heritage, and pursuing dreams with unwavering strength.
Picture: @bathu_sa
