The meteoric rise of Thebe Magugu, South Africa’s fashion prodigy, continues to captivate the global fashion scene. From humble beginnings in Kimberley to gracing the halls of the Metropolitan Museum of Art, Magugu’s journey is nothing short of extraordinary.
His latest triumph comes in the form of a prestigious acquisition by The Costume Institute at The Met. Magugu’s design, featured in the Spring 2024 exhibition titled “Sleeping Beauties: Reawakening Fashion,” showcases a mesmerising print from his AW23 Folklorics collection. Inspired by local folklore and childhood memories, the print portrays a shipwreck, symbolising the power and mystique of water in South African culture.
This isn’t Magugu’s first brush with international acclaim. In 2019, he clinched the coveted LVMH Young Fashion Designer Prize, catapulting him into the fashion elite. His ability to weave narratives of heritage and tradition into contemporary designs sets him apart in an industry hungry for authenticity.
Earlier this year, Magugu unveiled his Heritage capsule collection, delving into the centuries-old tradition of “Lobola.” With a nod to South African customs, Magugu’s collection reimagines the ritual of bride-price negotiation, incorporating menswear alongside womenswear. Collaborating with renowned artist Phathu Nembilwi, each garment tells a story, adorned with illustrations depicting scenes of cultural significance.
Not content with merely making waves in the fashion world, Magugu also leverages his platform to collaborate with South African luminaries. From actress Nomzamo Mbatha to rapper Boity Thulo, his designs grace the shoulders of icons, further solidifying his status as a cultural ambassador.
As Magugu’s star continues to ascend, one thing remains clear: his ability to blend heritage with contemporary flair resonates not only with the fashion elite but with audiences around the globe, ensuring his place in fashion history.
