In a world where constant styling, heat treatments, and extensions can wreak havoc on natural hair, wigs have emerged as a game-changer. Wigs not only eliminate the need for expensive haircuts, colouring, and styling products, but they also offer endless versatility in terms of style and colour. With proper care, wigs can last for months or even years, making them a smart investment for anyone looking to switch up their look without the commitment of a drastic haircut or colour change.
For celebrities, wigs provide an added benefit: preserving the health of their natural hair. Glueless wigs, in particular, act as a protective barrier, allowing stars to experiment with different styles without compromising their own locks. Here are some of your favourite South African celebrities who have turned their love for wigs into successful businesses.
DJ Zinhle: Hair Majesty
DJ Zinhle, a renowned South African DJ and businesswoman, made headlines in 2021 when she launched her luxury wig line, Hair Majesty. Offering only the highest quality Peruvian, Brazilian, and Vietnamese hair, Hair Majesty quickly became a sought-after brand. “I’ve always been out there with my hair; I’ve always explored a little bit,” DJ Zinhle shared in an interview with News24. “I’ll try different things that make me stand out from the crowd. Over the years, it’s gotten neater and more refined.”
Boity Thulo: Be You
Award-winning musician and entrepreneur Boity Thulo expanded her business empire in 2022 by launching her hairline, Be You. This line offers Brazilian and Peruvian hair, curly ponytails, and more. Inspired by the pressures faced by modern women, Thulo’s venture celebrates the multifaceted nature of its wearers. Partnering with Frontrow, Be You emphasises individuality with its mantra, “You do you.” Thulo told Times LIVE, “I want to encourage society and women that you can be both — you can be the girl with natural hair and also rock wigs without feeling guilty.”
Be You features three main collections: “Boss Bae” for the fierce women, “The Queen” for a relaxed look, and “The Showstopper” for those who love to turn heads.
Pamela Mtanga: Honey Comb Hair Boutique
Influencer Pamela Mtanga has also made her mark in the hair industry with her brand, Honey Comb Hair Boutique. Aiming to provide premium quality hair solutions that remain affordable and accessible, Honey Comb Hair has become popular for its witty social media presence and high-quality products. Drawing inspiration from the idea that hair is a form of self-expression, Honey Comb Hair has released three wig collections. The best-selling Lele Bee Unit, known for its voluminous curly hair, is a fan favourite. .
These celebrities are not only trendsetters in the entertainment industry but also savvy businesswomen who are changing the game in the world of wigs. With their high-quality products and empowering messages, they are helping women everywhere feel confident and beautiful, no matter how they choose to style their hair.
