The South African Social Media Awards are back, and this year promises to be one of the biggest celebrations of digital creativity and influence. Known as the ultimate accolade in the social media space, these awards are dedicated to honouring influencers, brands, and agencies that have used digital platforms in powerful and innovative ways. While there are many marketing and social media awards, none shine the spotlight on influencers quite like the highly coveted South African Social Media Awards.
The awards feature 25 categories, each designed to recognise the best campaigns, individuals, and brands shaping the digital space. From viral hashtags to powerful video storytelling, these categories highlight just how much impact social media has on everyday culture.
One of the leading names this year is Big Brother Mzansi star, influencer, and ambassador Ashley Ogle, who has secured nominations in several major categories. She is up for Emerging Social Media Personality of the Year, Most Popular Hashtag on Social Media, and Best Social Media Newcomer of the Year. This shows her quick rise and influence in the digital world.
Another strong contender is media personality, TV host, and YouTuber Lasizwe Dambuza, who also received multiple nominations. He is in the running for African Social Media Star of the Year and Social Media Personality of the Year. His YouTube dating show, Awkward Dates, which follows him going on blind dates with celebrities, has been nominated for Popular Content Across All Social Media Platforms. The show, created and produced by his company TD Media, has grown into a fan favourite, cementing Lasizwe’s influence online.
The awards also highlight other top South African stars. Anele Zondo, Mihlali Ndamase, Nadia Nakai, and Zee Nxumalo join the list of nominees for African Social Media Star of the Year, a category that celebrates personalities whose creativity and impact are felt across the continent.
In the Best Social Media Vlogger of the Year category, Cyan Boujee, Grace Mondlana, Faith Nketsi, and Lethabo Mekoa have been recognised for their engaging storytelling and ability to connect with audiences through video. Global star Tyla also shines, with nominations for both Social Media Personality of the Year and African Social Media Star of the Year.
Fashion is not left behind, with Ipeleng Selepe, Kefilwe Mabote, and Siya Bani competing for Fashion Influencer of the Year. These nominees are celebrated for inspiring, entertaining, and connecting with fans through their unique style and impactful online presence.
This year’s South African Social Media Awards are not just about likes and followers—they are about recognising the voices and creators shaping the culture both locally and globally. With such a strong list of nominees, the competition promises to be fierce and exciting.
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