South Africa’s fashion and beauty scene is flourishing, thanks to a wave of entrepreneurial talent bringing fresh, innovative brands to the market. Here’s a spotlight on five trailblazing businesses reshaping the industry.
1. Era by DJ Zinhle
Founded in 2012 by renowned House Music DJ, author, and super mom DJ Zinhle, Era is a brand synonymous with sophistication and style. Initially focused on timepieces, Era has since expanded to offer a diverse range of fashion accessories, making it a go-to brand for timeless elegance.
2. Mihlali Ndamase’s Malakyt
Makeup artist and beauty influencer Mihlali Ndamase has revolutionized the beauty industry with Malakyt, an online platform designed for beauticians and makeup artists to showcase their skills and attract clients. This user-friendly service also allows consumers to easily find the perfect artist or beauty therapist to meet their needs.
3. RICH MNISI
Founded in 2015 by Rich Mnisi, this contemporary, multi-disciplinary brand is a standout in Johannesburg’s vibrant fashion scene. RICH MNISI combines innovative design with a keen sense of cultural storytelling, setting new trends and redefining modern African luxury.
4. Kay Yarms X Scarlet Hill
Kay Yarms, a popular figure in the beauty industry, launched her own makeup line, KAY YARMS X SCARLET HILL, in late 2023. The brand’s debut was a resounding success, with products like the Kay Yarms Lip Trio Kit selling out within hours of its release. This venture highlights Kay’s influence and the high demand for her beauty expertise.
5. Sompire Kids by Somizi Mhlongo
South African media personality Somizi Mhlongo has brought a bold new vision to children’s fashion with SOMPIRE KIDS. Promoting the empowering motto “Brave Enough To Be Yourself,” this brand encourages individuality and self-expression in young fashionistas, making a strong statement in the kids’ clothing market.
These dynamic entrepreneurs are not just making waves in South Africa but are also setting new standards in the global fashion and beauty industries. With their innovative approaches and dedication to quality, they continue to inspire and influence countless fans and consumers worldwide.
