South African celebrities are making waves on the global stage with high-profile collaborations in the fashion and beauty industries, showcasing their talent and influence.
In 2022, award-winning presenter and businesswoman Bonang Matheba announced an exciting collaboration with American fashion brand Steve Madden. This partnership, the brand’s first African collaboration, was part of the lead-up to celebrating 10 years in Africa. Titled the “Steve Madden Bonang Matheba Holiday Select Collection,” it hit local stores with a stunning array of six footwear pieces and two handbags. This collaboration not only highlighted Matheba’s keen fashion sense but also marked a significant milestone for Steve Madden in the African market.
Fast forward to late November 2023, when beauty influencer Mihlali Ndamase traveled to Egypt to join forces with luxury brand Jean Paul Gaultier for their “I AM Divine” fragrance campaign. This initiative celebrates strong, powerful women who are unique, inclusive, and beautifully divine. Ndamase’s participation underscored her status as a leading figure in the beauty world, aligning perfectly with the brand’s ethos.
Rewinding to September 2011, Minnie Dlamini was announced as the new face of South African departmental store LEGit, launching her own fashion range, the Minnie-Series. Fast forward to 2022, Dlamini stunned at Paris Fashion Week, sporting a limited edition Veldskoen Shoes sneaker in collaboration with DHL before its official launch. This appearance not only highlighted her enduring influence in fashion but also brought a touch of South African style to an international audience.
Thuso Mbedu, having gained international acclaim, continues to shine with high-profile brand campaigns. As the new brand ambassador and spokesperson for L’Oréal Paris Sub-Saharan Africa, Thuso is set to infuse a uniquely South African perspective into the brand’s advertising campaigns, product launches, and public appearances. Her partnerships with prestigious brands like Dior further establish her as a global icon, representing South Africa with elegance and distinction.
These remarkable collaborations highlight the dynamic presence and global impact of South African talent in the fashion and beauty industries.
