Social Media Speculates On Why Minnie Dlamini Jones‘ Skincare Range Is Reportedly Not doing Well. Many celebs have ventured into other industries to generate more streams of income apart from the industry. Celebs often follow the trend of creating their own alcohol, cosmetics, clothing brands etc which they usually market on their social media pages.
The likes of Boity, DJ Zinhle, Pearl Thusi, Connie Ferguson and more have taken the risk to expand their brands with their additional ventures however, it seems like most of them are not doing very well. Minnie Dlamini Jones’ first introduced her skincare range MD Body in 2019 which was sold in popular chainstores like Checkers, Clicks, Shoprite and other stores.
Reports have confirmed that Dlamini’s skincare brand has become a sinking ship and she may have also lost hope on it ever coming back afloat. Minnie has been advertising a buy one get one free sale on her instagram account and according to Sunday World, the products were even on sale for the low price of R5 at one point. She has also removed the brand from her social media bio.
“From the 11th of May to the 4th of June 2021, Buy 1 and Get 1 free #MDBodySA products from participating Shoprite/Checkers Stores. The promotion is available in 365 inland @shopritesa / @checkers_sa & 49 Shoprite/Checkers in KZN. Glow on with @mdbodysa” she wrote.
Social media users have weighed in on why celeb products never seem to catch on with public. A social media user posed a question of why celebs struggle to release unsuccessful brands and products.The tweep made an example of a few celeb products that are struggling in the market particularly Minnie’s skincare range. The tweep also shared their doubts about Dlamini making any profit from the brand which makes them question why celebs continue to release businesses that fail.
The social media user also made reference to Boity‘s natural hair care range Halo Heritage, predicting that it will also fizzle out at some point. Entertainment broadcaster Phil Mphela interjected the conversation and shared why he thinks celebs are not connecting to the people in terms of marketing.
Mphela seems to think that the disconnect lies with celebs creating products that their fanbase can”t really afford in the name of their personal brand.
“For me is; not enough understanding & courting of the star’s core fan base. There’s a disconnect between local celebs brand, influence & their real fans Often, they think their personal brand is high LSM when their fans can’t afford or want that product” Phil said.
Do ya’ll think there is some truth to what Phil is saying?
