RED BULL Introduces Red Bull® XERO

South Africans have a new energy boost to look forward to this November, as Red Bull® Xero makes its local debut. Promising the same legendary wiiings as the classic Red Bull Energy Drink, this new addition is zero sugar, low in kilojoules, and packed with a bold, refreshing taste.

While Red Bull Sugarfree has been a staple for fans looking for a lighter option, Red Bull Xero introduces a completely new flavour profile. Housed in a sleek matte light-blue can, it delivers a tangy, sweet, and balanced tastewith notes of tutti frutti, pineapple, and vanilla. It’s designed to be refreshing, energising, and perfect for any moment that calls for a boost.

Whether it’s a late-night study session, the morning commute, a long day at the office, a vigorous workout, or even a night out with friends, Red Bull Xero offers a convenient way to stay alert and keep fatigue at bay.

Here’s what makes Red Bull Xero more than just an energy drink:

• Caffeine for focus: Helps improve concentration and alertness.
• B-group vitamins to fight tiredness: Niacin, pantothenic acid, B6, and B12 help reduce fatigue.
• Taurine for balance: Naturally found in the body, taurine helps regulate water and electrolyte levels at the cellular level.

With zero sugar but all the wiiings, Red Bull Xero is perfect for anyone looking to enjoy a flavourful energy boost without compromise.

The drink will be available nationwide from November 2025 at major retailers, convenience stores, and gyms across South Africa.