The highly anticipated Moshito Music Conference & Exhibition, scheduled for October 24-27, 2024, has revealed its two new ambassadors: hip-hop sensation Nadia Nakai and Maskandi legend Ihashi Elimhlophe. These two influential artists were selected for their contributions to African music, particularly in hip-hop and traditional Maskandi, genres that have shaped the continent’s vibrant music scene.
According to TshisaLIVE, Nadia Nakai expressed her excitement about the role, saying, “It’s an honour to be part of Moshito 2024 as an ambassador. This platform is about pushing boundaries and giving African artists the space to explore new opportunities while staying true to our roots.” For Nakai, this opportunity represents a chance to inspire the next wave of African talent, fostering a culture of creativity and innovation.
Similarly, Ihashi Elimhlophe highlighted the significance of the event in preserving African music’s rich heritage. “Moshito is not just a conference; it’s a movement,” he said. “It’s about ensuring the stories and sounds of Africa continue to thrive, even as we embrace new technologies.” His involvement underscores Moshito’s role in celebrating and safeguarding Africa’s cultural legacy.
Moshito 2024 will feature a variety of panel discussions, workshops, and performances aimed at addressing the future of African music. The conference will explore key topics such as digital transformation, ownership, and the balance between monetisation and cultural authenticity.
Stanley Khoza, a key figure in the event, stated, “Digital transformation has opened up new possibilities for artists to reach global audiences, but it also presents challenges.” Moshito 2024 will serve as a platform for artists and industry professionals to discuss these issues and ensure African music continues to thrive on the global stage
