The past few years have been massive for Gqom sensation, Mr Thela, and 2024 is shaping up to be his biggest year yet. Not only has he gone RiSA gold with his hit single, Kwandonga Ziyaduma, but he also signed to Universal Music Group, won a Metro FM Music Award, and announced an official sponsorship deal with SKYY Vodka.
Since bursting onto the scene in 2020 with the chart-topping album ‘MAKE CAPE TOWN GREAT AGAIN,’ Mr Thela has continued to redefine Gqom. The album, which became a staple at virtual house parties and on the radio during the lockdown, was also a contender for ‘Best Gqom Album’ at the 2021 SAMAs.
Continuing the wave of success, 2023 was another huge year. After booking his first international gig in South Korea, Mr Thela returned to South Africa with his sights set on finding new ways to share his music, both with local fans and an international audience. His collaboration with SKYY Vodka began shortly after, when they recorded a 42-minute live session against the beautiful backdrop of Kogelbaai. Through livestreams like this, Mr Thela sees new opportunities to connect his music—old and new—to the people.
“SKYY Vodka has played an important supportive role in my growing career. As an independent artist, the brand has been able to help me bring to life some of my concepts and visions, such as Mr Thela x SKYY Vodka Live mixes on YouTube,” says Mr Thela. Later that year, he took Gqom to London in another partnership with SKYY Vodka. The event, which was supported by Campari Group, proved without a doubt that Mr Thela’s music has the power to transcend borders. “The Mr Thela x SKYY Vodka brand partnership is such a great fit. It’s a brand that resonates with my supporters and fans—plus, it’s always been part of supporting local initiatives and talent,” Mr Thela added.
On how he celebrates his successes, Mr Thela says, “I enjoy a Thunderstorm cocktail made with SKYY Infusions Blood Orange Vodka, SKYY Infusions Peach Vodka, cloudy apple juice, lime cordial, and ginger ale. It’s my favourite drink when I’m unwinding at home, in the studio, with friends when I host a braai, or when I’m celebrating.”
“SKYY Vodka complements my vision. As much as I’m a DJ and producer, the focus is on bringing entertainment to people’s lives through lifestyle events and making sure that everyone has a nice time while enjoying a premium vodka,” he says.
Looking ahead, Mr Thela’s impact shows no signs of slowing down. His recent single ‘Kwandonga Ziyaduma’ has already achieved RiSA gold status, and fans can check out his latest track, Buya Nini, which dropped on 3 May 2024.
