The sun was just beginning to rise over Johannesburg, casting a golden hue on the city as Mia Le Roux stepped out for her first day as Miss South Africa 2024. The excitement of the previous night’s victory had yet to settle, but today marked the beginning of a new chapter—one filled with responsibilities, opportunities, and the glamorous perks that come with being crowned the nation’s queen.
In a symbolic gesture that marked the start of her reign, Mia was handed the keys to a sleek and powerful Mercedes-Benz GLC Coupé, the luxurious vehicle that she will drive throughout the year. As she gripped the keys, a smile lit up her face, reflecting the pride and honor of representing South Africa on such a prestigious platform. The GLC Coupé, with its elegant design and state-of-the-art features, is a fitting companion for a queen, embodying both sophistication and strength—qualities that Mia exudes.
The moment was captured by cameras, with the newly crowned Miss South Africa posing gracefully beside the shimmering white car. Dressed in a chic ensemble that accentuated her poise, Mia waved to the small crowd that had gathered, including media personnel, pageant organizers, and her family members, who have been her pillars of support throughout her journey.
But the Mercedes-Benz GLC Coupé is just the beginning of a treasure trove of prizes awaiting the new queen. Valued at over R3 million, the prize package Mia will enjoy during her reign is truly extraordinary. Leading the list is a cash prize of R1 million from the Miss South Africa Organisation, a well-deserved reward for the hard work and dedication that led her to this moment.
Throughout her reign, Mia will also reside in a breathtaking three-bedroom penthouse at Brookfield at Royal. Developed by Tricolt, this penthouse offers stunning views of the Johannesburg skyline, making it the perfect retreat after a day filled with engagements and appearances. The penthouse will be furnished with exquisite homeware and accessories from Woolworths Home and beautiful furniture by Schönn, ensuring that Mia lives in comfort and style.
As Miss South Africa 2024, Mia will have an extensive range of skincare, makeup, and hair care products from L’Oreal Paris at her disposal, allowing her to maintain her radiant beauty throughout the year. Additionally, vivo South Africa has gifted her a vivo V30 5G smartphone, ensuring she stays connected while on the go. Fashion will also be a significant part of her journey, with bespoke outfits from AFI Atelier gracing her wardrobe. Mia will shine on the runway at AFI’s Cape Town Fashion Week and make her mark at various AFI Fashion Experiences.
The list of sponsors and prizes is extensive, with each one adding a unique touch to Mia’s reign. From footwear by Steve Madden to costume jewelry from Lovisa, and fragrance and body care from Woolworths and W-Beauty, Mia will be impeccably styled for every occasion. She will travel in style with luggage and outfits from Forever New, while Listerine takes care of her oral health. Her look will be further enhanced with hair styling and maintenance by Duchess of Mane, SarHap Hairline, and Braids by Thandekile, along with nail care from Sparkle SA and Nava Beauty.
Mia will also benefit from leadership development coaching by Fast Forward Coaching by Yvonne Johnston and receive luxurious treatments from Erika Davis Aesthetics Delicate, The Smile Zone, and Cryo by Coco. As she steps into the role of a national ambassador, Brand South Africa will support her in nation-building initiatives.
Finally, to complete her royal image, Mia will don the stunning Mowana crown, courtesy of Nungu Diamonds, as she fulfills her duties as Miss South Africa 2024.
The 10 finalists in the Miss South Africa 2024 competition—Kebalepile Ramafoko, Kirsten Khan, Layla Zoubair, Lebohang Khoza, Nompumelelo Maduna, Onalenna Constantin, Ontshiametse Tlhopane, Palesa Lombard, and Taahira Katz—were all outstanding in their own right. However, it was Mia Le Roux who captured the hearts of the judges and the nation, earning her the title and the incredible journey that lies ahead.
As Mia takes the wheel of her new Mercedes-Benz GLC Coupé and begins her year of reign, South Africa eagerly anticipates the impact she will make as the nation’s queen.
