Looks like songbird Lira is succeeding at expanding her brand. First she joined the The Voice South Africa and now the multi-award winning singer has become the first ever South African face of cosmetics brand, Bobbi Brown.
The singer announced the big news in an Instagram post saying, “I am thrilled to announce my collaboration with Bobbi Brown Cosmetics as their first influencer in SA! #BobbixLira.”
Bobbi Brown founder and COO had nothing but great things to say about their new ambassador. “I’m excited and incredibly proud to have Lira as an influencer for our brand in South Africa. I’m in awe of her inspirational life story and her strong commitment to giving back. Her positive attitude, natural beauty and confidence represent the brand’s philosophy of ‘be who you are beauty'”, she said.
The girl of the moment herself is thrilled to be the first African to formally collaborate with this global brand. “I love Bobbi’s makeup and I admire how her products bring out the individual beauty in every woman and how easy she makes it easy for all women to look and feel their best”,she said.
Congrats to Miss Lira! As we wait for our Bobbi Brown goodie bag.
