Amidst criticism surrounding Boity Thulo’s perfume business, entrepreneur Lekau Sehoana steps forward to offer support and encouragement, highlighting the realities of entrepreneurship and the journey of resilience.
In an open letter addressed to Boity, Sehoana acknowledges the challenges of navigating business failures and the stigma often attached to them. Drawing from his own experiences with his brand, DRIP Sportif, Sehoana shares insights into the ups and downs of entrepreneurship, emphasising the importance of adaptability and perseverance.
Sehoana’s message resonates with entrepreneurs worldwide, as he underscores the fluid nature of business development and the inevitability of setbacks along the way. He applauds Boity’s positive attitude in the face of adversity and encourages her to continue pushing forward, emphasising that failure is an integral part of the entrepreneurial journey.
With statistics revealing the harsh realities of startup failures, Sehoana reminds Boity and fellow entrepreneurs to remain solution-driven and proactive in addressing challenges. He highlights the importance of resilience and the pursuit of continuous improvement, urging Boity to find the silver lining in every setback.
Sehoana’s letter serves as a powerful reminder of the collective struggles and triumphs experienced by entrepreneurs, encouraging Boity and others to embrace the challenges of entrepreneurship with courage and determination. As Boity navigates her entrepreneurial path, she can find solace in Sehoana’s words, knowing that she is not alone in her journey towards success.
Dear @Boity
Like everyone else i saw the posts and articles. And like most entrepreneurs, i know exactly how and what failure looks like. A failed strategy, a failed business, a failed product, doesn’t make a failure of a humanbeing. when we develop products, we have certain…
— Lekau Sehoana (@LekauSehoana) April 19, 2024Picture: @lekausehoana
