This morning, media personality Lasizwe left the internet buzzing with his latest fashion statement: an outfit created from the car seat material of the new Volvo EX30. This avant-garde garment was designed by the legendary Nao Serati, using cutting-edge AI technology.
Lasizwe, recently announced as the new brand ambassador for Volvo Car SA, couldn’t contain his excitement about the collaboration. “This outfit makes my ass look scrumptious,” he quipped when asked for a comment.
In late May, Lasizwe was named the EX30 Champion, and today’s reveal marks a significant highlight in his new role. Sharing pictures of the stunning outfit on social media, he expressed his awe and gratitude: “Firstly @naoserati SIR, A WHOLE OUTFIT MADE OF OUT FABRIC USED for CAR SEATS (watch slide 2, INSANEEEEEE). Secondly @volvocarsa HOW DID YOU GUYS COME UP WITH THIS, BECAUSE IT’S GENIUSSSSSSSSSS… Sana!! This outfit oh my soul! ATE! 8! ATE! What a collaboration. I enjoyed working with you guys. What a beautiful concept!”
Nao Serati is a Johannesburg fashion brand which also celebrated the collaboration, posting about the design process: “I have just wrapped up an incredible collaboration with @volvocarsa to design an A/W ’24 ready-to-wear garment for the one and only @lasizwe. Using the luxurious and sustainable interior fabric of the EX30 and AI tech, this creation came to life! I’m really proud of it. PERIOD!!”
When reflecting on the creation of this masterpiece, Nao Serati said, “Creating this garment, I wanted Lasizwe to feel powerful. I wanted Lasizwe to feel strong. I love Lasizwe’s way of life. It’s a fluid way of life, and I create with fluidity.”
The collaboration between Lasizwe, Nao Serati, and Volvo Car SA has not only broken the internet but also set a new standard for sustainable fashion and innovative design.
