Following his impactful role as a global ambassador in last year’s “Story to Sip” campaign, South African rapper Kwesta is taking his mission a step further by creating a production hub aimed at supporting emerging talent. According to IOL, Kwesta’s new venture, supported by Bisquit & Dubouché, will provide resources and collaborative spaces for young creators who face the same challenges he encountered on his path to success.
“I’ll never forget how hard the hustle was when I was coming up,” Kwesta shared, reflecting on his own journey. “I don’t only want my story to be an inspiration to other people but find ways to uplift and empower the young creators out there to work with like-minded people and the tools they need to push the craft.”
Bisquit & Dubouché, known for their commitment to a pioneering spirit, sees this project as a natural extension of their partnership with Kwesta. “It was a natural progression of our relationship with Kwesta for B&D to get involved in the creation of a space that brings life to the essence of what we stand for,” said Ryan George, Bisquit & Dubouché’s marketing manager in South Africa.
One of the first initiatives from this production hub is an upcoming podcast series hosted by Kwesta. Through this platform, he will share the journeys of rising talents, diving into the personal stories and experiences that shape their music.
Kwesta’s vision is clear: to provide the next generation of artists with the resources, connections, and encouragement he once lacked, allowing them to craft their own stories and build their legacies.
