The fusion of music and fashion reached new heights as South Africa’s house DJ sensation, Oscar Mbo, joined forces with iconic American fashion brand Steve Madden to unveil an exclusive men’s collection. According to TshisaLIVE, the glamorous event took place at the prestigious Bryanston River Club in Sandton, drawing in an array of high-profile guests and trendsetters eager to witness the birth of this groundbreaking collaboration.
The night was a blend of style, music, and celebration, attracting notable personalities like ANC Gauteng secretary Thembinkosi “TK” Nciza, Amapiano maestro Kabza De Small, media darling Shamiso Mosaka, and beloved actor TK Dlamini. As the crowd mingled, the atmosphere was electrified by the beats of Kitchen Mess, Kabza De Small, and Tay Flavour, who kept the energy high with their seamless mixes, ensuring no one remained seated.
Oscar Mbo, known for his deep house rhythms and impeccable style, proudly introduced his new collection, a venture that has been a year in the making. Speaking to TshisaLIVE, Mbo reflected on the journey leading to this moment, revealing that the collaboration was born out of a trip to New York, where he met with Steve Madden’s designers to create footwear that would resonate with his unique aesthetic. The result? A line that has already garnered global attention, with pieces flying off the shelves, much to Oscar Mbo’s delight.
“I’m happy with today’s support. People really came through for me, plus yesterday [Wednesday] was my birthday, so yeah – people should support me with their purchase of the shoes.” he said beaming with pride.
Among the attendees, Thembinkosi Nciza praised Oscar Mbo for his dual influence on both the music and fashion industries in South Africa. “The guy is the trendsetter, disciplined and everywhere he goes, he leaves people wondering how he does it. His music is on point and fashion is always intact. I feel there’s more to come from him in the near future. He is among the top five most-Googled DJs in the country for his music and fashion sense. I’m proud of him.” Nciza remarked, highlighting Oscar Mbo’s status as one of the top five most-Googled DJs in the country.
The collection itself, a blend of sleek designs, vibrant colours, and high-quality materials, was described by Tumelo Mmusi, Steve Madden Africa’s marketing lead, as a harmonious blend of the brand’s fashion legacy with Oscar Mbo’s musical journey. “Partnering with Oscar Mbo, a celebrated DJ and music producer known for his deep house tunes and impeccable sense of style, marks a groundbreaking moment and a first for the brand.” Mmusi stated.
As the night drew to a close, one thing was clear: Oscar Mbo’s collaboration with Steve Madden is not just a moment but a movement. With the support of fans and industry peers alike, the DJ-turned-designer is set to redefine the fashion landscape in South Africa and beyond, one stylish step at a time.
Attending the Oscar Mbo @SteveMaddenSA shoe collaboration launch #OscarMbo#SteveMadden pic.twitter.com/8MGv6FGs2J
— Thami Kwazi (@TKwazi) August 8, 2024
