We love celebrities and emulate some of them. These seemingly adored characters often have a lot of influence, which can be wielded for different purposes, from promotions to awareness creation.
The celebrity effect can also be felt in the wagering sector, especially considering the great miles sports betting has covered in its journey to elevate. In this article, we will focus on how much celebrity endorsements affect sports betting. Let’s jump straight into it.
Increased Brand Awareness
Celebrities often have massive followings regardless of the space they are in. From football stars like Tom Brady to platinum-selling artists like Drake, a solid fanbase cuts across.
Betting companies know this and use it to ensure that they can reach these stars’ audiences. What helps more is if the celebrity in question has the same values as the site is trying to promote.
A great example would be an artist like Drake, who is into sports betting and often roots for the Gunners in their soccer matches. When executed right, it serves as a great marketing strategy.
Social Proof
Imagine you purchased a certain bottle of water at your grocery store, and as you do, you notice everyone is picking a particular type. You will, by default, be inclined to pick it too. This is the power of social proof.
Celebrities take it a notch higher since they have people who look up to them. When they root for a particular website like Betway, more people will move in that direction, believing that it is a worthy site since a particular celebrity vouched for it.
Brand Association
In any business, branding is essential. It is what makes you stand out from competitors. Through celebrity endorsements, betting companies get more users because often, these companies choose celebrities whose lifestyles sync with gambling.
For instance, it would not make sense if you were scrolling and finding an ad of a political candidate vouching for a wagering site. It would raise eyebrows. However, if it were Matt Damon, your favorite actor, you would likely click on it.
Brand Credibility and Trust
As humans living in a technologically advanced era, we must be alert to avoid falling prey to con artists. When celebrities endorse betting activity, it shifts from just a platform to one that is tried, tested and vouched for by a star.
This trust brings an influx of punters right at the doorstep of wagering sites like Betway. With the foot in through the door, it becomes easier for these companies to convince interested parties to continue wagering with them.
The more celebrities endorse your site, the more credible it seems. You don’t necessarily need a well-rounded lineup. As long as they have a strong fanbase, the site will flourish.
PS: Not all celebrity-endorsed sites are credible and legitimate.
Final Thoughts
Sports betting is a great way to stay entertained and get more in touch with your game of choice. Throwing celebrities in the mix through endorsements radically transforms the wagering landscape. Some of the changes include increased brand awareness, brand credibility, and creating social proof.
