We live in a country where people are constantly lying about their qualifications and achievements to get better jobs or to gain respect.
It seems that DJ Sbu has decided to follow this trend of lies and has built a resume that doesn’t not truly represent him and his achievements.
That Forbes cover was not the only ‘lie’ DJ Sbu got himself caught in, that was just the first of many if you ask anyone.
The list of lies started with the Forbes cover and now it goes on with a few other items, it appears that DJ Sbu has also lied about being an ambassador for UNICEF and Nike…wait the list goes on there was also a time DJ MoLies Sbu said that his energy drink MoFaya was “SABS approved”.
This week UNICEF and Nike were approached by Sunday World and both brands have distanced themselves from the DJ.
Sbu claimed that he is a brand ambassador for Nike and the international children’s rights organisation UNICEF on his Sibusiso Leope Foundation website and on his Metro FM public profile.
Siphelele Chingono, who spoke on behalf of the organisation, was quoted by Sunday World and had this to say: “UNICEF South Africa Country Office currently has no affiliation with Sibusiso Leope.”
However there are South African celebrities listed on the UNICEF website but those include Yvonne Chaka Chaka, Danny K and Tshedi Mholo.
Nike Africa Communications Manager Seruscka Naidoo said that DJ Sbu was not their brand ambassador, but he has been a host of several of their events.
Sbu stuck to building up a false resume when he told Sunday World last week that Mofaya was SABS-approved.
Sunday World approached the Acting Group Manager of Marketing, Public Relations and Communications at SABS Thato Chabeli: “The product in question, Mofaya Premium Energy Drink, is neither SABS-approved nor certified.”
Chabeli went on to say that Mofaya is manufactured by SABS permit holder Inhle Beverages
“The permit issued to Inhle Beverages covers bottled water and flavoured water,” said Chabeli. “But Mofaya is not included on their permit schedule.”
MoFaya has not been getting the right media attention or exposure lately but we guess maybe DJ Sbu is ticking with the ‘any exposure is good exposure’ motto. Let’s see how far it gets him.
