Cici Launches New Podcast “Behind The Brand” to Spotlight Emerging Artists

Multi-award-winning singer and songwriter Cici is bringing a fresh and exciting new project to her fans – a podcast called Behind The Brand.  Known for her powerful voice and captivating performances, Cici is now using her platform to showcase the stories behind the most inspiring brands and personalities in the entertainment industry.

Behind The Brand aired its first episode on Wednesday and aims to shine a light on emerging musicians through in-depth interviews and one-of-a-kind performances. Cici’s transition into podcasting signals her commitment to supporting new talent and sharing the journey of rising stars.

In the debut episode, Cici welcomed talented musicians Lindough and KingShort, who shared their personal stories and performed for listeners. The episode has already generated a buzz on social media, with fans praising Cici’s efforts to mentor up-and-coming artists.

One fan, @Todi_M2, took to X (formerly Twitter) to express their excitement: “I love how Cici’s new podcast #btbwithCici is about mentoring new talent, cause I know navigating something as complex as the entertainment field can be overwhelming especially as a beginner.”

Another fan said, @AndaManel ,” We are going to see some amazing people on the #btbwithCici podcast. One of our first guests will be Lindough, whom we love with his funny skits! Hope he unpacks how his journey started and the challenges he faced to get where he is today!”

Cici’s new venture promises to be a game-changer, offering artists a platform to connect with audiences while showcasing their talents.

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A post shared by Cici #MJOLO# HambaJuba#Thula (@ciciworldwide)

We are going to see some amazing people on the #btbwithCici podcast. One of our first guests will be Lindough, whom we love with his funny skits!

Hope he unpacks how his journey started and the challenges he faced to get where he is today! 🥹🥂

🔌 https://t.co/cqoT3Us95o pic.twitter.com/PFscT04pYv

— AM 🧚‍♂️ (@AndaManeli) September 11, 2024

I love how Cici’s new podcast #btbwithCici is about mentoring new talent, cause I know navigating something as complex as the entertainment field can be overwhelming especially as a beginner

The first episode launches today 😍where artists are profiled & perform

Subscribe in… pic.twitter.com/YqmhVjp9dD

— Di Helleng 2.0 (@Todi_M2) September 11, 2024