In a surprising turn of events, Boity Thulo finds herself at the center of a social media storm as her perfume business, “Pink Sapphire,” takes a nosedive in pricing, plummeting from R595 to a mere R60. The South African rapper and entrepreneur initially unveiled her fragrance brand with much fanfare in 2020, but it seems to have struggled to maintain its momentum.
This isn’t Boity’s first foray into the fragrance market, as she previously launched a body spray brand in 2018, which also faded from prominence over time. The drastic drop in the price of Pink Sapphire has sent shockwaves through social media, with users questioning the lack of promotion and engagement from the celebrity entrepreneur.
Critics have not held back, blaming Boity for the apparent downfall of her businesses and urging her to take a page from the playbook of fellow entrepreneur Bonang Matheba, known for her successful brand promotion strategies.
However, Boity remains undeterred in the face of adversity. Responding to the criticism with resilience, she took to Instagram to share images of all her brands and addressed the negativity head-on with the hashtag “Fall 9 times, get up 10.” In a heartfelt message, she encouraged others not to let fear of failure hinder their dreams, emphasising the importance of perseverance and learning from setbacks.
As the conversation around Boity’s business ventures continues to unfold on social media, her response serves as a reminder of the resilience required to navigate the highs and lows of entrepreneurship. Despite the challenges, Boity’s determination to rise above adversity and continue pursuing her dreams is an inspiration to many.
From R595 to R60: Boity blamed for the fall of her perfume business
Boity Thulo trends as her perfume business is gradually hitting rock bottom.
In 2020, the South African rapper and businesswoman announced the launching of her perfume brand, “Pink Sapphire”.
The brand… pic.twitter.com/k50f09cvrx
— MDN NEWS (@MDNnewss) April 18, 2024Picture: @boity
