In a powerful tribute to Women’s Month, Apple Music has spotlighted four phenomenal South African artists— neo-R&B songstress Elaine, Afro-pop singer-songwriter Nomfundo Moh, and pop R&B doyenne Nanette—as the Alpha Females. These artists are being celebrated not only for their groundbreaking contributions to the music industry but also for redefining the meaning of a woman’s power in contemporary culture.
Joining the ranks of global icons like Beyoncé, who was the first to grace the cover of the Alpha playlist earlier this year, these stars are also marking the occasion with new releases set to premiere on the Apple Music playlist. This initiative shines a spotlight on their influence and achievements, both locally and internationally.
According to TshisaLIVE, Elaine, who has been on a brief hiatus, expressed her excitement about sharing her new album. “I’m honored to be featured on Apple Music’s Alpha playlist, especially at such a monumental time for the South African music landscape, and more so the women involved. I represent women who are not afraid to embrace their superpower and vulnerability, as well as those who are learning what that means. This platform not only amplifies our voices as women shaping and influencing the culture in a male-dominated industry but also connects me to the many women I sing and write for.”
Nomfundo Moh echoed similar sentiments, emphasising the unique strength required to thrive as a female artist. “Being an artist is beautiful, but being a female artist is mighty. Not everyone has the ability to break chains meant to limit their creativity, only a superhuman can conquer such. It is an honor to be featured on Apple Music’s Alpha campaign. We’re about to break more chains through our music.”
Nanette, reflecting on her journey, shared her disbelief and gratitude for being y among some of the biggest names in music. “I’m so honored to be a part of the Alpha playlist and I’m grateful for the opportunity to be celebrated as a woman and celebrate other phenomenal women. Growing up in a household of predominantly girls, I was always confident in the strength and tenacity of a woman. My first example of immense strength was my grandmother. She and my mother taught me to take pride in everything it means to be a woman, from vulnerability to adaptability. Women are a force to be reckoned with and I’m glad I get to express my womanhood in its purest form using music.”
As these talented women continue to break barriers and inspire countless others, Apple Music’s Alpha Females playlist serves as a testament to their enduring impact and the limitless potential of female artists. This Women’s Month, their stories and music remind us all of the incredible power and resilience of women in the music industry and beyond.
