Amstel Beer premiered its exciting new game show, Friends of Amstel: The Challenge, at an exclusive watch party on Wednesday night at Artistry in Sandton, Johannesburg. The event was a dazzling affair, attracting a star-studded lineup including the likes of Boohle, Sjava, Zee Nxumalo, Pearl Thusi, Lawrence Maleka, and Ricardo Da Costa.
The 13-part show is set to debut this Saturday on e.tv at 6 p.m., with a repeat on eReality on Sundays at 2:45 p.m.According to TshisaLIVE, guests at the premiere were treated to a pre-screening of the first episode, which celebrates music while putting friendships to the test for bragging rights and a luxurious five-star Friends of Amstel travel experience. Each week, four friends compete against a celebrity and their crew in a battle of wits, bonds, and beats.
TshisaLIVE caught up with Boohle, whose hit single Hamba Wena has made waves in the music industry. Reflecting on her involvement with the show, she shared, “We [are] here for the screening of the new TV show in partnership with Amstel. I had a great time shooting the show with my friends, hope it made our friendship much stronger. It’s been amazing, being part of this has been an amazing experience. With regards to my music album, I’ve been getting much love from my fans. This weekend I’m heading to Zambia to promote amapiano that side.”
Former The River actor Lawrence Maleka served as the event’s MC, keeping the energy high and the audience entertained. He expressed his enthusiasm, saying, “[The] atmosphere in the venue is good. We just got a good reception of the show. We’ve just watched the first episode of Friends of Amstel: The Challenge. Everybody is happy with it. This show [is] mainly pushed and generated by the chemistry of the contestants. I’m excited that I am carving a path for myself. There’s [a] good script that lands on my desk and I feel it is something I need to jump on to.”
Singer-songwriter Zee Nxumalo, known for her hits Fomo and Ama Gear, also shared her excitement about being part of the show. “So I was featured on the Friends of Amstel episode as one of the defenders and my experience was great. More than anything, it was challenging because it is a competition, and you need to bring your A-game. Shout out to my friends for making sure we win the challenge. I can’t wait to see my episode.”
Alicia Reddy, Amstel’s senior brand manager, expressed her pride in the show’s launch, stating, “There’s nothing like seeing this platform come to life as a brand-owned TV show, bringing well-known musicians and consumers together over friendly competition, great music, and, of course, Amstel. We’re thrilled to bring this unique experience to our consumers and can’t wait for everyone to get hooked on the show.”
With its star power and competitive spirit, Friends of Amstel: The Challenge is set to be a must-watch for fans of music, entertainment, and friendship.
