Ama Qamata Shines at Paris Fashion Week as L’Oréal Paris’ New Ambassador

South African actress Ama Qamata nearly stole the spotlight at Paris Fashion Week during the Le Défilé L’Oréal Paris runway show. Known for her standout roles in Gomora and Blood and Water, Ama turned heads as she strutted confidently in a striking red mini dress, paired with matching high heels and her signature braids.

The glamorous event took place on 29 September 2025 in front of the iconic Hotel de Ville de Paris. L’Oréal Paris used the runway to celebrate women’s empowerment, self-worth, and sisterhood, proudly championing the motto: “Liberty, Equality, Sisterhood, You’re Worth it.”

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Ama shared the stage with acclaimed Hollywood actress Viola Davis, adding an extra layer of excitement to the show. Just a few days earlier, on 23 September 2025, Ama had been officially unveiled as L’Oréal Paris’ new Sub-Saharan Africa Ambassador at a special launch event in Johannesburg, South Africa. This role marks a major milestone in her career, connecting her growing influence with one of the world’s most iconic beauty brands.

In a campaign video shared on L’Oréal Paris’ YouTube channel, Ama opened up about the values that shaped her life. “Humanity, gratitude, and respect will get you far in life. Those three words weren’t just values,they were part of my upbringing. Now every room I walk in, every challenge I face, heels high, head even higher, I carry those words with me,” she said. Her words reflect not just her personal journey, but also the empowering message L’Oréal Paris continues to promote globally.

Fans and fashion enthusiasts alike praised Ama for her poise, style, and confidence on the runway. Her presence at Paris Fashion Week not only highlighted her talent but also showcased the growing recognition of African talent on the global stage. Ama Qamata’s journey from South Africa to the international spotlight with L’Oréal Paris is inspiring. 

At just 27 years old, Ama continues to make waves in both the entertainment and fashion industries, representing not only her home country but also a new era of global inclusivity in beauty and fashion.