Ama Qamata, the star of Netflix’s hit series Blood and Water, has been named one of the 2025 American Black Film Festival (ABFF) International Social Media Ambassadors. The announcement was made on ABFF’s official Instagram page, where the festival introduced the new ambassadors for this year’s event.
Joining Qamata as an ambassador is Henrie Kwushue, a celebrated radio DJ from South East London. Kwushue is known for her show that highlights emerging music genres like Afrobeats UK, rap, and R&B. Together, they will represent global voices at the prestigious event.
The ABFF shared their excitement with fans, saying, “Representing Johannesburg, South Africa, is the incredibly talented Ama Qamata, lead actress of Blood and Water. Ama’s passion for storytelling and her on-screen brilliance make her the perfect addition to the ABFF family.”
As one of South Africa’s leading actresses, Qamata’s inclusion as an ambassador highlights her growing influence in the global entertainment industry. Her role in Blood and Water has earned her widespread recognition, making her a perfect fit for the festival that celebrates Black storytelling and creativity.
The 2025 American Black Film Festival marks its 29th year of showcasing diverse talent and content created by and for individuals of African descent. This influential festival is known for empowering Black artists and creating spaces for valuable networking, film screenings, exclusive events, and thought-provoking discussions.
Scheduled for June 11-15, 2025, in Miami Beach, the festival promises to be a vibrant celebration of Black culture and creativity. With her growing influence, Ama’s involvement in ABFF further solidifies her position as a prominent figure in both South African and global entertainment.