South African businesswoman, DJ and media personality DJ Zinhle has added another exciting product to her growing lifestyle brand. She recently launched her new fragrance, ZAZI, under her lifestyle and fashion brand, ERA by DJ Zinhle.
The new eau de parfum is designed to celebrate confidence and femininity. It features refreshing top notes of lemon and pepper, followed by beautiful middle notes of rose and violet. The fragrance is completed with a warm and long-lasting base of vanilla, musk, and cedarwood, creating a scent that is both elegant and memorable.
DJ Zinhle shared special moments from the launch event on social media, giving fans a glimpse of the stylish celebration. The event brought together friends, guests, and brand partners who helped make the evening a success.
As the launch took place during the winter season, guests enjoyed delicious hot coffee provided by Douwe Egberts. TOPS at Spar also partnered with DJ Zinhle for the launch, while Hendrick’s Gin kept guests refreshed with a selection of drinks throughout the evening.
After the successful event, DJ Zinhle expressed her gratitude to everyone who helped bring the launch to life. She wrote:
“The ZAZI launch was a celebration of confidence, connection, and stepping boldly into your own ERA. To everyone who joined us, partnered with us, and made the night so special-thank you for helping us bring this vision to life.”
According to ERA by DJ Zinhle, ZAZI is “A fragrance that celebrates confidence, self-awareness, and the power of knowing yourself.”
The brand explains that the perfume begins with “a fresh, vibrant burst of citrus leaf, lemon, and soft pepper, creating an energising first impression that feels bold yet effortlessly feminine.”
It continues with “delicate floral notes of geranium, rose, and violet unfold, adding elegance, softness, and timeless beauty.”
Finally, the fragrance “settles into a warm, unforgettable base of cedarwood, vanilla, musk, and woody accords, leaving behind a sensual, sophisticated trail. ZAZI is for the woman who knows herself, celebrates herself, and leaves a lasting impression wherever she goes.”
The launch marks another milestone for DJ Zinhle, who continues to expand her business empire beyond music. Through ERA by DJ Zinhle, she has built a lifestyle brand that reflects confidence, style, and self-expression.
The new ZAZI fragrance is available for R650.00, giving fans the opportunity to experience a scent inspired by confidence, self-awareness, and embracing their own era.
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