Luyanda Zuma Claps Back at Critics: “This Is How I Live, How I Serve”

Actress and model Luyanda Zuma isn’t letting critics define her Miss South Africa 2025 journey. The Shaka iLembe star recently addressed the buzz surrounding her viral entry video, making it clear that her intentions are rooted in purpose, not popularity.

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A post shared by Luyanda Zuma (@melanin_lelo)

Zuma’s entry, now trending across social media, stood out for its striking visuals and heartfelt message. But what really got people talking was her strong response to those who questioned whether she was chasing fame. “This is my life, how I live, and how I serve,” Zuma said, speaking to Sunday World. “It was not about flash. It was about stepping into my truth.”

This year marks Zuma’s return to the pageant after first entering in 2022. Back then, she says she was still “finding her voice.” Now, three years later, she returns as a confident woman, ready to make a difference. “In 2022, I entered with hope and purpose. In 2025, I am a woman who knows her influence and responsibility,” she said.

Zuma’s entry is far from the traditional pageant look. With traditional beads, dramatic lighting, and reflective clips from her life, the video showcases her roots, her growth, and her mission. That mission? To speak for the voiceless, especially women and children facing inequality, gender-based violence, and limited access to education.

Many supporters applauded her raw honesty and her focus on real issues. But for Zuma, the conversation is bigger than a crown. “Why not use this stage to make a difference?” she asked. Her advocacy centers on child development, safety for women, and the power of storytelling to bring change.

As a student, model, and actress, Luyanda Zuma is showing that beauty pageants can be more than just looks and glamour. Her journey is proof that the Miss SA platform can be used to inspire, educate, and lead — even in the face of doubt.