Bose has launched its latest campaign, “Hear It All. All The Time,” featuring South African rising star Tyla, alongside global music icons Central Cee, BLACKPINK’s Lisa, and Don Toliver. The campaign offers a behind-the-scenes look at these artists preparing for their big performances, showcasing their love for music.
According to A Good Outfit, the highlight of the campaign is a commercial that debuted during the MTV Video Music Awards, with each artist wearing the new Bose Ultra Open Earbuds. The short film not only emphasises the earbuds’ cutting-edge technology but also captures the excitement and energy of Tyla and her fellow musicians as they get ready to take the stage.
By collaborating with such influential artists, Bose solidifies its position as a leader in audio technology, challenging industry giants like Beats, Sony, and Apple.
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