Curtis James Jackson III, better known by his stage name 50 Cent, recently signed a R780M underwear deal with FRIGO Revolution Wear to promote men’s underwear.
In true 50 Cent style, the rapper announced on his instagram by saying “I just did a deal for $78 million for underwear. What did you muthafuckas do today? Lllllllllooooolllllllllll #Boom #FRIGO‘
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50 Cent has established himself in a variety of fields. In November 2003, he signed a five year deal with Reebok to distribute a “G-Unit Sneakers” line as part of his G-Unit Clothing Company. He provided the voice-over as the protagonist in the video game, 50 Cent: Bulletproof, which was released for PlayStation 2, Xbox, and the PlayStation Portable. Its sequel, 50 Cent: Blood on the Sand, was released in early 2009. He worked with Glacéau to create a Vitamin Water drink called Formula 50. In 2007, Coca-Cola purchased Glacéau for US$4.1 billion.
Forbes estimated Jackson, who owns a stake in the company, earned $100 million from the deal after taxes. He has teamed up with Right Guard to launched a body spray called Pure 50 RGX Body Spray and a condom line called Magic Stick Condoms, in which he planned to donate part of the proceeds to HIV awareness. Jackson has signed a multi-year deal with Steiner Sports to sell his memorabilia.
His underwear will be selling for a whopping R1 000 he he . Will you be rocking these?
