50 Cent Launches Luxury Liquor Brands in South Africa

Global superstar and entrepreneur Curtis “50 Cent” Jackson has officially introduced his luxury liquor brands, Le Chemin du Roi French Champagne and Branson Cognac, to South Africa. The launch brings two of his most distinguished products to local shelves, offering a taste of his renowned premium beverages.

Le Chemin du Roi, which translates to “The King’s Path,” is crafted in the famed Champagne region of France. Known for its elegance and quality, this award-winning brand includes Brut, Rosé, and Brut Luminous champagnes. Each bottle reflects traditional craftsmanship, with grapes sourced from prestigious vineyards. The brand has earned multiple international awards, including gold and double gold medals, making it a favourite among celebrities and champagne enthusiasts.

Alongside the champagne, 50 Cent’s Branson Cognac offers two high-quality selections: the VS (Very Special) and the VSOP (Very Superior Old Pale), catering to cognac lovers with a refined palate.

In a post on social media, 50 Cent shared his excitement with South African fans: “Great News SOUTH AFRICA! Le Chemin Du Roi Champagne & Branson Cognac are now available in your country! Stop by any Makro or Norman Goodfellows stores to pick up a bottle before they sell out.”

For those eager to experience these luxury brands, Le Chemin du Roi Brut and Brut Luminous are available at R3,999.99, with the Rosé priced at R5,999.99. Branson VS Cognac retails at R599.99, while the VSOP is priced at R999.99.

Both Le Chemin du Roi Champagne and Branson Cognac can now be found at leading retailers across South Africa, including Makro and Norman Goodfellows. Fans and connoisseurs alike can raise a glass to 50 Cent’s latest venture into the South African market.

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Curtis "50 Cent" Jackson, acclaimed rapper, actor, and entrepreneur, has introduced his globally renowned luxury liquor brands, Le Chemin du Roi French Champagne and Branson Cognac into the South African… pic.twitter.com/7OEkjtPxpb

— Kgopolo (@PhilMphela) October 8, 2024