Nandi Madida Scores A New Endorsement Deal! The actress and TV personality who is an advocate for embracing all things natural beauty took to Instagram announcing her new deal. “I am more than just a face.. I am more than you can see.. Proud and honored to announce that I am the new face and brand ambassador of LUX, the world’s most iconic soap brand,” Nandi announced on Instagram. The beauty joins other big names who’ve been associated with the brand including Khanyi Dhlomo, Jo-Ann Strauss and Basetsana Kumalo which she says is a great honor.